Monday, June 16, 2014

mADmart - Executive - Mobile Advertising

 
Career Opportunity
mADmart is a unique multi operator-anchored mobile ad-marketplace launched by Flytxt, a preferred Big Data Analytics partner for more than 50 Communication Service Providers (CSPs) and enterprises. mADmart offers a two-sided inclusive business model bringing together all the stakeholders in mobile advertising ecosystem like CSPs, brands and consumers to one single platform. It generates new revenue stream for CSPs allowing advertisers to effectively leverage their unprecedented reach and subscriber insights while ensuring highest level subscriber privacy, preference and permission. Brands and advertisers on the other hand can leverage this self-serving platform to run precisely targeted campaigns ensuring better RoI. It improves consumer experience too as they will receive only relevant ads.
mADmart is powered by QREDA, Big Data Analytics powered Insight Monetization platform from Flytxt. It abstracts non-personally identifiable insights from personally-identifiable information as well as allows CSPs to share these insights with brands and enterprises in a secured manner. The platform allows advertisers to define target segments by demographics, handset usage, location data, purchase patterns, etc.
mADmart, the unique mobile ad marketplace is already live in Bangladesh market in partnership with leading operators like Robi Axiata, successfully running campaigns for global brands like Samsung, P&G, Marico and Nokia as well as local brands including Okapia and Postman. It is also being launched in Indian market with Idea Cellular being the first operator to go live. mADmart has won Aegis Graham Bell Award for innovation in mobile advertising and has also got shortlisted in Asia Communication Awards for its innovative use of technology.
Designation : Executive-Mobile Advertising
Responsibilities and Accountabilities:
  • Networking with the Media advertising agencies and brands.
  • Responsible for Revenue from the agencies & advertisers from Dhaka Region.
  • To maintain effective relation with major accounts and to ensure repetitive business.
  • To provide structured deals and Proposals as per client requirements.
  • Responsible collections and client servicing.
Location : Dhaka, Bangladesh
Experience : 0- 1 Year
Qualification : MBA


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